Why this course?

Description

Anyone who thinks millennials don’t do that much and are lazy has probably never met a social media influencer. This actually also applies to anyone who thinks that social doesn’t play a crucial role in a business. Influencers are and will continue to be the future of advertising.

Old-fashioned advertising campaigns via TV, radio, and banners on the internet are making way for the popular millennial that (usually) advertises brands on social media platforms, mainly Instagram.

Influencers replace billboards and TV commercials. And this strategy works for businesses where old-fashioned marketing doesn’t, scientists say.